If you believe in the power of Word of Mouth then get in touch with the power of the third voice. The third voice is always firing in your target targets head, especially critical if you are targeting women as unlike Men they use both sides of their brain simultaneously. “hella” important if you are targeting Youth.
Imagine the third voice as your targets monologue to themselves about life, similar to that of the author writing in third person. The third voice can tune you in, or tune you out; it’s active all the time. On dates, with your kids, husbands, wife, Life partners, commercials and even now.
The third voice is where a lot of advertising gets off track quickly regardless of the ad spend (Refer to the previous post GM give us a BREAK from BAD CREATIVE)
Question is, are your creative’s, copywriters and planners in sync with it? If not, campaigns are destined to crash and burn regardless of the amount of money or the number of mediums you throw at it.
This is a virtual exercise to show you the power of your third voice.
4 MINUTES the remake
I want you to think about the Madonna and Justin song 4 minutes. You know the one 4 minutes?
Can you hear it? You got 4 minutes, 4 Minutes………..
If you don’t know it go here first http://www.youtube.com/watch?v=U9Ch5LTJhS0
This is the remake, I (Chris) am going to take the place of Timberland and we are making a small change to the title of the song to 4 seconds. This version is called 4 Seconds BUT it sounds EXACTLY like 4 minutes
Why ? Cause you got just 4 seconds to engage your target or they’re gone. Being gone might be the best thing as it’s also possible to insult the IQ of your target in the first 4 seconds and creating a negative brand position or consumer perception.
(Q the song …….)
(Chris)
What are you gonna do with it ?
(Madonna)
outta time and all you got is 4 seconds
(Madonna & Justin:)you only got 4 seconds, 4 seconds
(Chris)
that’s just 8 words, 8 words(Madonna & Justin:)
8 words Come onYeahBreak downCome on Boy
(Chris)
That’s it, just 4 seconds so just say the 8 words
(Justin)
You only got 4 seconds, 4 seconds to say the magic words
(Chris)
And the aint prices will never be lower
(Madonna)Tick tock tick tock tick tock
(Chris)
8 words(Justin:)Well don't waste timeGive me a sign(Madonna & Justin:)Time is waitingyou only got 4 seconds to get your message to the worldNo hesitatingTime in your targets head IS WASTINGYOU only got 4 seconds
(Madonna & Justin:)Tick tock tick tock tick tock Tick Tock
(Madonna)
Tick tock tick tock tick tock Tick Tock
(Chris)
What are you gonna doing with your 4 seconds ?
Imagine the third voice as your targets monologue to themselves about life, similar to that of the author writing in third person. The third voice can tune you in, or tune you out; it’s active all the time. On dates, with your kids, husbands, wife, Life partners, commercials and even now.
The third voice is where a lot of advertising gets off track quickly regardless of the ad spend (Refer to the previous post GM give us a BREAK from BAD CREATIVE)
Question is, are your creative’s, copywriters and planners in sync with it? If not, campaigns are destined to crash and burn regardless of the amount of money or the number of mediums you throw at it.
This is a virtual exercise to show you the power of your third voice.
4 MINUTES the remake
I want you to think about the Madonna and Justin song 4 minutes. You know the one 4 minutes?
Can you hear it? You got 4 minutes, 4 Minutes………..
If you don’t know it go here first http://www.youtube.com/watch?v=U9Ch5LTJhS0
This is the remake, I (Chris) am going to take the place of Timberland and we are making a small change to the title of the song to 4 seconds. This version is called 4 Seconds BUT it sounds EXACTLY like 4 minutes
Why ? Cause you got just 4 seconds to engage your target or they’re gone. Being gone might be the best thing as it’s also possible to insult the IQ of your target in the first 4 seconds and creating a negative brand position or consumer perception.
(Q the song …….)
(Chris)
What are you gonna do with it ?
(Madonna)
outta time and all you got is 4 seconds
(Madonna & Justin:)you only got 4 seconds, 4 seconds
(Chris)
that’s just 8 words, 8 words(Madonna & Justin:)
8 words Come onYeahBreak downCome on Boy
(Chris)
That’s it, just 4 seconds so just say the 8 words
(Justin)
You only got 4 seconds, 4 seconds to say the magic words
(Chris)
And the aint prices will never be lower
(Madonna)Tick tock tick tock tick tock
(Chris)
8 words(Justin:)Well don't waste timeGive me a sign(Madonna & Justin:)Time is waitingyou only got 4 seconds to get your message to the worldNo hesitatingTime in your targets head IS WASTINGYOU only got 4 seconds
(Madonna & Justin:)Tick tock tick tock tick tock Tick Tock
(Madonna)
Tick tock tick tock tick tock Tick Tock
(Chris)
What are you gonna doing with your 4 seconds ?
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